(Jesús Lastra – Diario Montañés)

The latest exclusives in El Diario regarding the landing of new companies in Cantabria generally have the same common thread: either they are dedicated to the technology business or they are closely linked to digital transformation. The latest case is that of the landing of the firm Innova TSN in the PCTCAN, specifically in the Bisalia building, to which Plenitude, heir to Aldro and integrated into the Italian energy giant ENI, has also just moved.

It is a trickle of new faces and names to the regional corporate network. Previously, the Irish multinational Payslip landed in Santander. Later it was Nunsys in Santa Cruz de Bezana. AXPE Consulting is already moving to erect or occupy a building in the PCTCAN, it will jump from 100 to 200 workers.

The world changes and businesses become more ethereal and virtual. There are many needs for change and the expansion travels along new paths. A trend that Cantabria must take advantage of, even more so in a business model in which teleworking is perfectly possible and even regional talent abroad could rethink continuing to develop their activity. For different parts of the planet, from an enclave where quality of life is one of the hallmarks.

Now, the problems. One, obviously, salary, although several companies insist that it is not the first obstacle now. However, with the numbers in hand, you cannot ‘steal’ professionals from the big cities. Another, lack of staff. Both for the first reason and for a decoupling between training and market demands. There is an urgent need to act, both from the base (University or Dual Vocational Training) and with reconversion or recycling plans.

Along these lines, bets such as those of the TERA and Telefónica Cluster make sense to train those interested in making the leap to the ICT job market in these new areas. A necessary path and, as events unfold, it seems inevitable for thousands of Community employees.